Benefit Cosmetics, Media Launch | Launch Event, Crystal Towers

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#BenefitSA. The hashtag still makes me smile. It probably will for a long time to come. What a launch. Pink prettiness. AMAZING PRODUCTS (I’ll get to this in a second). Vibrant people. Yummy food. Did I mention Pink prettiness EVERYWHERE? I’ve always thought I knew what I needed to know about cosmetics.

Then, enter stage right –> Benefit Cosmetics.

Quirky product names, eye-catching packaging and COSMETICS THAT WILL CHANGE YOUR LIFE – what more could any girl ask for? ‘they’re real’ mascara = amazing. ‘the PORE fessional’ PRO balm will leave your skin flawless, and let’s not even get started on all the amazing brow products on offer. As National Training & Education Manager for Benefit South Africa, Lauren Engelbrecht says, “A bad brow will ruin a good girl!”

The team from #BenefitSA truly pulled out all the stops with this one, and I am truly honoured to be associated with such a fun brand. Benefit Cosmetics will be launching into Red Square and Edgars stores across the country over the next few months. First up – Sandton City on the 11th of July… Then for the Capetonians, Canal Walk Red Square and Edgars on the 17th and 18th of July.

YOU. DO. NOT. WANT. TO. MISS. THIS!!!

Follow Benefit South Africa on social media for the latest updates (and incredible beauty tips!):

Facebook

Twitter

Instagram

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Can I please just take a moment to acknowledge the bloggers at this event? They selfie-d, hashtagged, and tweeted #BenefitSA to be the number one trending topic in SA before the event was even over!! No wonder Benefit Cosmetics is the number one cosmetics brand on Instagram!!

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